In this research, the empirical analysis was conducted for figuring out which factors had the meaningful influence on making decisions for participating in a joint marketing organization, by utilizing the Cragg Hurdle model. The important outcomes of the analysis are as follows. First, it was figured out that each of the factors influencing the intention of participating in the joint marketing organization had somewhat different correlation for each one. For example, if farming families have a rather long experience of farming and if they have wide areas of cultivation, the intention of the participation decreased. Secondly, if we look at the factors influencing the degree of participating in the joint marketing organization, it was analyzed that if the farming families got much farming education, and if they were less educated (not well educated), they have high intention of participating in the joint marketing organization. |