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Research Reports

KREI publishes reports through medium- and long-term research related to agricultural and rural policies, and through studies in various fields to promptly respond to current issues.

A Study for Analyzing Environmentally-Friendly Rice's production, distribution, consumption and Promoting its competitiveness

2005.07.01 33338
  • Author
    Oh, Seik
  • Publication Date
    2005.07.01
  • Original

Ⅰ. Title
A Study for Analyzing Environmentally-Friendly Rice's production, distribution, consumption and Promoting its competitiveness
Ⅱ. Objectives and Importance
The objective of this study is to analyze the problems of Environmentally-Friendly Rice's production, distribution, consumption and suggest strategies for the competitiveness of Environmentally-Friendly Rice.
Ⅲ. Range and Scope
The subject of this study are as follows. In section Ⅱ, Environmentally-Friendly Rice's production technology system, section Ⅲ, problems and ways to improvement of Environmentally-Friendly Rice's, In section Ⅳ, analysis and strategy of Environmentally-Friendly Rice's marketing, In the section Ⅴ, consumer's cognition and attitude toward Environmentally-Friendly Rice, In the section Ⅵ strategies for promoting Environmentally-Friendly Rice's competitiveness .
Ⅳ. Result
The major results of this study are as follows:
(1) to develop the plant breeding only for the Environmentally-Friendly Rice
(2) to establish the Environmentally-Friendly Agriculture R&D Center
(3) to use local National Agricultural Cooperative Federation or producer's org. or integrate existing small-scale organizations for improving farmer's bargaining power.
(4) to drive direct marketing between farmers and consumers through experiential marketing
(5) to diversify the distribution channel as the labelling systems.
(6) to cut down the price and cost of the Environmentally-Friendly Rice.
(7) to promote the image of the distributers or distribution organization in consideration that the consumers are favorable to the suppliers(or region) rather than the brand image.
(8) to reduce current four labelling system of the Environmentally-Friendly Agricultural products. In the long term, it is useful to apply only two grades to the Environmentally-Friendly agricultural product.
(9) to strengthen public relations at national level and educate consumers.

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