Research Reports
A Feasibility Study for Activating Agricultural and Marin Products Wholesale Market
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AuthorChoi, Byungok
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Publication Date2012.08.30
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Original
Since its opening in March 1990, Ulsan wholesale market has performed the role which was to supply agricultural and fishery products in Ulsan, Korea. However, Ulsan wholesale market don’t respond appropriately to retail distribution environment changes which are Ulsan wholesale market’s old facilities, narrow parking and logistics space etc. And also residents around Ulsan wholesale market has raised a lot of complaints that there are environmental issues and traffic congestion because the new town in the surrounding area of Ulsan wholesale market was constructed.
This study finds the status and problems of Ulsan wholesale market and closely analyze remodeling or reconstruction in order to propose to revitalize the future of Ulsan wholesale market. The results of this study represent that the construction in new areas adjacent to the current position of Ulsan wholesale market is better than the remodeling or reconstruction in the current position in terms of economic benefits, reduction of citizen discomfort, shortened construction period and cost savings etc.
We select five candidates of Ulsan wholesale market and carefully analyze the new site of Ulsan wholesale market according to detailed evaluation criteria which are geographical environment factors, lot environmental factors, wholesale market facilities and environmental factors, the linkage of urban planning and wholesale market etc. The results represent that the appropriate new site is the site of the straight line distance approximately 1.5 km from current position of the Ulsan wholesale market where it is convenient to collect and distribute agricultural and fishery products and also citizen can use it conveniently to buy those.
This study propose strategies for advancement of distribution Information, logistics efficiency, improvement of trading system and countermeasures through the SWOT analysis in order to respond appropriately to retail distribution environment changes and to consumer’s needs, for example food safety etc.
Researchers: Choi Byung-Ok, Jeon Chang-Gon
E-mail address: bochoi@krei.re.kr
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