Journal of Rural Development
A Study on Consumer Preference for Seafood to Lifestyle
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AuthorJung, Yeonhee
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Publication Date2016.09.21
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Original
The objective of this study is to analyze consumer preferences for seafood products. To achieve the purposes, the 2013 Consumers Survey on Food Consumption Behavior conducted by the Korea Rural Economic Institute was used. This study classified the types of consumers by generating a potential factor called food consumption lifestyle, which was not attempted in previous studies that analyzed the consumptions of seafood products. In addition, this study is different in that it considered all the overall marine products in analysis rather than focusing on certain items in the previous studies. Also, this study could reflect the relationship between seafood and meat consumption. The analytical results show the needs of consumers by highlighting that lifestyle factors play important roles in preference for marine products over meat along with gender, age, income, and existence of child in household. The proposed results on consumer's seafood preference can be applied to build an effective marketing strategy such as sale strategy and management measures depending upon a classified target consumer group.
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