Journal of Rural Development
The Relationship of Consumer Anxiety of Food Hazard, and Food Consumer Information Literacy with Dietary Life Satisfaction
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AuthorChoi, Kyoungsook
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Publication Date2020.06.30
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Original
This study examined the effect of consumer anxiety on food hazards and food consumer information literacy for dietary life satisfaction with domestic and imported foods. Our analysis resulted in three significant findings. First, the information utilization, synthesis, and evaluation factor, the information search and access factor, goal setting for information search factor among food consumer information literacy, consumer anxiety on food hazards, and dietary life satisfaction showed significant correlations. Second, due to our analysis of the effect of consumer anxiety of food hazards and food consumer information literacy on dietary life satisfaction, consumer anxiety on food hazards and the consumer’s gender affect dietary life satisfaction with domestic and imported foods. Third, goal setting for information search had a full mediating effect on dietary life satisfaction with domestic foods. Information utilization, synthesis, and evaluation showed a full mediating effect on dietary life satisfaction with imported foods. On the other hand, goal setting for information search had a partial mediating effect. Consequently, food consumer information literacy has direct or indirect impacts on dietary life satisfaction with domestic and imported foods.
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