Journal of Rural Development
Analyzing the Impact of the 2020 Eating Out Promotion Campaign
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AuthorJI, Jeonghun
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Publication Date2023.09.30
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Original
This study examines the impact of consumption promotion policies implemented in response to COVID-19 by analyzing changes in eating out consumption following the Korean government's 2020 Eating Out Promotion Campaign (EOPC). The objective of this study is to provide a foundation for designing similar consumption promotion policies in the future. To achieve this, we analyzed panel data on the restaurant card payment records of card companies, separating consumers who participated in the EOPC and those who did not participate to assess the effects of the EOPC. The findings show that the campaign had a positive influence on increasing eating out consumption. Also, it was observed that the effect of the non-face-to-face campaign was greater than that of the face-to-face campaign.
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