Journal of Rural Development
Life Planning and Public Judgment: A Multi-stage Analysis of Urban-to-Rural Migration
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AuthorJung, Moonsoo
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Publication Date2026.03.21
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Original
This study conceptualizes urban-to-rural migration as a multi-stage process - comprising intention, motivation, and action - and examines the interplay between private life planning and public value judgments. Analyzing 2025 survey data (N=1,500) via logit models, the research finds that migration intention is driven by prior rural experience and agricultural value perceptions rather than structural economic factors. Motivations diverge into health-seeking (51.1%), value-driven (30.0%), and livelihood-oriented (19.0%) types, with younger cohorts prioritizing post-materialist values. Furthermore, concrete action planning is concentrated among the late-career demographic and those with rural backgrounds. These results necessitate a paradigm shift from uniform policies toward tailored strategies that integrate individual life projects with public values, providing a robust framework for the rural basic society transition.
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