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This study aims to estimate the effects of consumption competency (agrifood purchase competency & eating habit competency) and agrifood safety perception on the concern about the origin of agrifood. A structural equation model (SEM) is applied to the 2020 Consumer Behavior Survey for Food data by the Korea Rural Economic Institute (KREI). The results are: Consumption competency affects not only the perception of agrifood safety but also the concern about the origin of agrifood. The perception of safety on domestic agrifood shows a statistically positive relationship with the information utilization ability and the priority on agrifood safety. Unlike earlier studies, there exists a negative relationship between the ability to use agrifood labeling and the perception of agrifood safety, and a positive relationship between the ability to use agrifood information and the safety perception of imported agrifood. |
