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연구보고서

National Agri-food Labeling and Improvement of Consumers’ Utilization (영문판)

2019.10.30 42242
연구보고서 표지
  • 과제성격
    연구보고(R842e)
  • 저자
    김상효, 이계임; 홍연아; 허성윤
  • 등록일
    2019.10.30
  • 연구주제
    농업정책일반.
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목차

CHAPTER 1 INTRODUCTION
CHAPTER 2 Function and Importance of Agri-food Labels
CHAPTER 3 Policy and Issues of Agri-food Labels
CHAPTER 4 Current Agri-food Labels Utilization and Related Issues
CHAPTER 5 Agri-food label Information and Implications from Major Countries
CHAPTER 6 Strategies for Enhancing Agri-food Label Utilization
CHAPTER 7 Summary and Conclusion

요약문

When consumers choose an agri-food product, it is inevitable to have information gaps between producers or distributors and consumers. Such asymmetrical information causes adverse choices and moral hazards, leading to market failure. Food labeling and certification programs are typical policies to ameliorate market failure, resulted from asymmetrical information. However, consumer utilization of food labeling and certification programs remain at a low level. Korea is not the only country facing this problem.

Prior studies agreed that consumer utilization of agri-food labels remains low and improvement is needed, however, they only emphasized educations and did not suggest other specific alternatives. Also, previous studies were mainly carried out by focusing on the role of information suppliers. Our study, therefore, focuses on consumer’s perspectives toward label information. This study describes all aspects of agri-food labeling and certification programs, and then, reviews consumer utilization based on food type if required. The purpose is to establish specific and practical strategies for encouraging consumers to
use agri-food label information through the applications of behavioral economics, field analysis, and online experiments.

When consumers choose an agri-food product, it is inevitable to have information gaps between producers or distributors and consumers. Such asymmetrical information causes adverse choices and moral hazards, leading to market failure. Food labeling and certification programs are typical policies to ameliorate market failure, resulted from asymmetrical information. However, consumer utilization of food labeling and certification programs remain at a low level. Korea is not the only country facing this problem.

Prior studies agreed that consumer utilization of agri-food labels remains low and improvement is needed, however, they only emphasized educations and did not suggest other specific alternatives. Also, previous studies were mainly carried out by focusing on the role of information suppliers. Our study, therefore, focuses on consumer’s perspectives toward label information. This study describes all aspects of agri-food labeling and certification programs, and then, reviews consumer utilization based on food type if required. The purpose is to establish specific and practical strategies for encouraging consumers to
use agri-food label information through the applications of behavioral economics, field analysis, and online experiments.

저자정보
김상효Kim, Sanghyo
연구위원
소속: 동향분석실
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저자에게 문의
김상효Kim, Sanghyo
연구위원
소속: 동향분석실
저자에게 문의
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