서울 양재동 화훼공판장 시설현대화 방안 } : 한국농촌경제연구원

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연구보고서

서울 양재동 화훼공판장 시설현대화 방안

2010.02 64982

과제성격

수탁보고서(C2010-06-2)
저자

김병률, 김명환; 국승용; 박현태; 민자혜; 김재왕; 정성훈; 박흥곤; 장영은
등록일

2010.02
연구주제

농산물 생산 및 유통

제1장 서 론
제2장 국내 화훼산업의 현황과 문제점
제3장 양재 화훼공판장의 현황과 운영성과
제4장 양재 화훼공판장 시설현대화 필요성과 방향
제5장 양재 화훼공판장 기능개선계획
제6장 양재 화훼공판장 시설현대화 기본계획
제7장 양재 화훼공판장 시설현대화 건축기본계획 수립
제8장 양재 화훼공판장 시설현대화 사업타당성 검토와 재원조달방안
참고문헌

요약문

Yang-jae Flower Joint Market (YFJM) which opened in 1991 shows an increasing trend in its transaction volume. However, Yangjae market's equipments has been time-worn and thereby the distribution efficiency has been reduced. Furthermore, the site for the storage and distribution is overcrowded.
Because Seo-cho Gu, the sub-district of Seoul, has a plan to move away the Gangnam Express Bus Terminal(GEBT), a flower whole sale market which has been located in the GEBT needs to be transferred. Auction Market for Orchid(SAMO) in Seong-nam City is also going to be transferred. Therefore the YFJM is requested to absorb the function of the whole sale market of the GEBT and also the middlemen who played key roles in SAMO. Becaue these will make the YFJM the biggest flower wholesale market in Korea, the YFJM needs to be properly prepared for the new status. For example, as in flower wholesale markets in Netherland and Japan, the YFJM needs to be well equipped with advanced marketing system for flowers through renewing or modernizing the facilities of auction, distribution, and storage.
This study suggests the needs of rebuilding the facilities of the YFJM. The mordernization should be progressed in a direction toward representing and boosting the Korean flower industry. For this purpose, this study also made an economic analysis on the effect of the YFJM facilities rebuilding.