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한국농촌경제연구원 로고

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농촌경제

미국 식품시장 구조의 변화와 시사점

2007.10.01 11718
연구보고서 표지
  • 저자
    김재수
  • 등록일
    2007.10.01
  • 연구주제
    식품소비.
원문보기
목차

1. 서론
2. 미국 식품부문의 동향
3. 미국 식품 소비패턴의 변화
4. 식품기업의 형태와 경영전략 변화
5. 시사점

요약문

Recent trends in three major areas of the U.S. food market are summarized in this paper. Understanding the U.S. food market is becoming more and more important during the age of the Korea-US Free Trade Agreements. The U.S. food market is constantly evolving, from production side to consumption side. In the production side, safe production is emphasized greatly, making organic food the preferred choice of consumers. On the consumption side, convenient, natural and health food is preferred by the general public. The decrease of meat consumption and increase in fruit and vegetable consumption is also a prominent characteristic. The U.S. food consumption patterns also vary by region, race, income level, and ages. The food industry must react to the change of the food sector. The major strategy is M&A, acquisition, and developing new products. The ongoing evolution of food industry in the U.S. is being made at the wholesale, retail, and food service levels. In order to prepare for and to meet the changing trends in the U.S., Korea must increase its food exports to the U.S., and focus much of its efforts on the safe production programs. It is also important to keep in mind the importance of maintaining culture behind making Korean food more marketable and high quality based for the U.S. market.

Recent trends in three major areas of the U.S. food market are summarized in this paper. Understanding the U.S. food market is becoming more and more important during the age of the Korea-US Free Trade Agreements. The U.S. food market is constantly evolving, from production side to consumption side. In the production side, safe production is emphasized greatly, making organic food the preferred choice of consumers. On the consumption side, convenient, natural and health food is preferred by the general public. The decrease of meat consumption and increase in fruit and vegetable consumption is also a prominent characteristic. The U.S. food consumption patterns also vary by region, race, income level, and ages. The food industry must react to the change of the food sector. The major strategy is M&A, acquisition, and developing new products. The ongoing evolution of food industry in the U.S. is being made at the wholesale, retail, and food service levels. In order to prepare for and to meet the changing trends in the U.S., Korea must increase its food exports to the U.S., and focus much of its efforts on the safe production programs. It is also important to keep in mind the importance of maintaining culture behind making Korean food more marketable and high quality based for the U.S. market.

저자정보
김재수Kim, Jaesoo
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