With the expansion of market opening promoted by WTO and FTA, the prices of agricultural products have declined, and competition between producers and rural areas have intensified. Hence, collaboration is required in the district level to increase long-term competitiveness, while responding promptly to such a change.
Therefore, with the launch of the new government, the agriculture, forestry and fisheries administration selected the food industry fostering as a new growth engine whereby established five future strategies, and devised various plans, such as market-oriented policies and development direction, focusing on regional specialties in which building competitive agriculture. Likewise, a budget system, in connection with the efforts, is conversing to a com- prehensive support method. It is necessary to promote district development and industry fostering in the district level, while observing policy switch and utilizing the policy of central government. Specifically, an endogenous development model form significance, in which practices and establishes a development plan of regions by participation of administrative organization and local residents.
Therefore, a systematic development plan is vital, which considered measurement utilizing external human capital in regards to lacking area, and adequate application, such as human and natural resources of nature pertaining to industrial characteristics, such as concentrated industries, tourism related services, and the manufacturing industry of Jocheon-eup. The purpose is to devise a long-term development plan of Jocheon-eup, comprising economy, society and environment sectors.
The scope of a regional development plan is focused on 12 towns of the eup, and the planning period is set up for 10 years from 2010 to 2019 based on 2007 to 2009. Additionally, the establishment of regional development is to be established on a bottom-up planning based on spontaneity, and find development vision to form a consensus of Jocheon-eup collectively with residents during the planning process, which will be the ground to prepare basic concept and details of the promotion strategies of the plan through collective learning.
For the vision of the ten-year planning for regional development of Jocheon-eup, we created a catch phrase as “Jocheon, nature-friendly, green and hope”, aiming to foster value-added eco-friendly agricultural sector, preserve the natural environment and maximize amenity for rural communities, and foster a future growth industry of regions for tourism. Moreover, the key details for the ten-year planning for regional development are; ① industry planning, ② local planning, ③ environment, culture, and welfare planning, ④ population planning, and ⑤ investment planning.