| Convergence Strategies to Vitalize Rural Tourism | |||
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| Author | Kim, Kwangsun | ||
| Views | 58538 | Publication Date | 2017.03.30 |
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The present study is based on the awareness that industrial convergence and technological convergence are the core strategies and the essence of rural tourism. There are two main purposes of the study; 1) discovering and presenting various examples of rural tourism which can show convergence in rural areas; 2) presenting convergence strategies as policy tasks to vitalize rural tourism. In order to achieve the purposes, this study employes 4 main methods including literature review for previous studies and related policies, statistical analyses, surveys of principal agents related to rural tourism, and case studies for convergence in rural tourism. As results, this study presents policy implementation direction of convergence strategies in rural tourism and policy tasks for the strategies. For the implementation direction, this study suggests to consider the following poiloy directions; 1) the transition from the provider-oriented rural tourism to consumer-oriented rural tourism; 2) expansion of policy scope in rural tourism; 3) the change of policy direction to support the vitalizations of rural tourism; and 4) promoting governance establishment for local rural tourism instead of nurturing individual provider. This study also suggests to consider the following policy tasks; 1) fostering one theme rural tourism in one rural si or gun; 2) nurturing specialized enterprises and middle supportive organizations for rural tourism; 3) constructing infrastructure for convergence type of rural tourism; 4) developing interactive communication strategies, and 4) advancing a promotion plan for rural tourism industries and discovering collaborative programs among related government departments. Researchers: Kim Kwangsun; An sok; Park jiyeon Research period: 2016. 6. ∼ 2016. 12. E-mail address: yeskskim@krei.re.kr |
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