| Strategies for Activating Online Platforms for Agricultural Product Distribution(Year 3 of 3) | |||
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| Author | Kim, Byungryul | ||
| Views | 4094 | Publication Date | 2024.02.22 |
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Background and purpose ○In the first year (2021) of the study, we examined the background of the expansion of online distribution of agricultural products and the current status of online shopping transactions for agricultural products centered on online platforms. We also estimated the proportion of online and offline distribution routes for agricultural products, identified problems through surveys and interviews with producers and wholesale distribution entities, and suggested directions for revitalizing the distribution of agricultural products based on online platforms. (For more information, please refer to the report.) |
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