- Strategies for Activating Online Platforms for Agricultural Product Distribution(Year 3 of 3)
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Background and purpose
○In the first year (2021) of the study, we examined the background of the expansion of online distribution of agricultural products and the current status of online shopping transactions for agricultural products centered on online platforms. We also estimated the proportion of online and offline distribution routes for agricultural products, identified problems through surveys and interviews with producers and wholesale distribution entities, and suggested directions for revitalizing the distribution of agricultural products based on online platforms.
(For more information, please refer to the report.) -
목차
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제1장 서론
제2장 농산물 유통환경 및 구조 변화
제3장 플랫폼 기반의 농산물 유통 실태
제4장 플랫폼 기반의 농산물 유통 미래 전망
제5장 플랫폼 기반의 농산물 유통서비스 활성화 방안
제6장 요약 및 결론
요약문
Background and purpose
○In the first year (2021) of the study, we examined the background of the expansion of online distribution of agricultural products and the current status of online shopping transactions for agricultural products centered on online platforms. We also estimated the proportion of online and offline distribution routes for agricultural products, identified problems through surveys and interviews with producers and wholesale distribution entities, and suggested directions for revitalizing the distribution of agricultural products based on online platforms.
(For more information, please refer to the report.)저자정보
저자소개
- 김병률 (Kim, Byungryul)
- - 명예선임연구위원
- - 소속 : 양념채소관측팀
저자의 다른 보고서
- Strategies for Activating Online Platforms for Agricultural Product Distribution(Year 3 of 3) Kim, Byungryul 2023.12.30
- Logistics and Standardization of Agricultural Products: Current State and Directions for Improvement Kim, Byungryul 2019.10.30
- The Extension of Value in Agriculture and Rural Areas to and the Establishment of a New Agricultural Policy Paradigm Kim, Byoungryul 2017.03.30
- Entry of Enterprises into the Agricultural Sector: Issues and Challenges Kim, Byoungryul 2017.01.30
- The International Comparative Analysis on Agricultural Marketing System and Policy Improvement (Year 1 of 2) Kim, Byoungryul 2016.12.30
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